Did you know that our planet is governed by ‘planetary limits’? These are critical thresholds that humanity must not exceed to ensure a stable and habitable environment.

15 years ago, an international team of twenty-six researchers drew up a veritable health check for the Earth. They identified 9 vital indicators that define a ‘safe operating space for humanity’. The diagnosis today? 6 of these 9 vital signs are already in the red, and a 7th is deteriorating too rapidly.

What does this mean for your future? The next limit we are about to cross concerns ocean acidification. By absorbing around 30% of carbon dioxide (CO2) emissions, the ocean is becoming more acidic, threatening essential organisms such as corals and plankton, and consequently the entire marine food chain. What’s more, this reduces the ocean’s capacity to absorb even more CO2, exacerbating the climate crisis.

🌟 There’s still time to act! At Pure Ocean, we are convinced that scientific research is crucial to understanding the urgent issues facing our ocean and to developing sustainable solutions. Scientists have innovative ideas for preserving our marine biodiversity, but these initiatives need your support to see the light of day.

➡️ Join us in this effort! Together, we can prevent this limit from being crossed. Your company can play a key role in protecting the ocean and our planet!