Today marks the opening of the 16th Conference of the Parties dedicated to biodiversity (COP16) in Cali, Colombia. At a time when ecosystems are declining at an alarming rate, it is more urgent than ever to take concrete measures to protect biodiversity.

The decision-makers present have a huge responsibility: to act to preserve the richness of our planet. Our ocean, the Earth’s blue lung, plays a key role in our future. But without its abundant biodiversity, it is nothing. Remember that 90% of biodiversity is found in the ocean, and that 9 out of 10 species have yet to be discovered. It’s high time we understood the vital importance of this biodiversity and preserved it effectively.

At Pure Ocean, we’re calling for a strong mobilization to turn every promise into concrete action. The future of our planet depends on it.